Chief Marketing Officer(CMO)

Role Overview

The Chief Marketing Officer will lead 1Account's market positioning, customer acquisition strategy and brand development. The CMO will communicate the platform's value to households and prospective business partners through measurable, responsible marketing.

Key Responsibilities

• ●Develop the Company's marketing and brand strategy.
• ●Define customer segments and acquisition channels.
• ●Oversee digital campaigns and organic growth initiatives.
• ●Direct market research and competitive positioning.
• ●Manage customer acquisition cost and marketing performance.
• ●Coordinate product-launch communication.
• ●Guide referral marketing and strategic promotional programs.
• ●Ensure marketing claims accurately reflect available product capabilities.

Required Qualifications

• ●Senior marketing experience in fintech, SaaS or consumer technology.
• ●Expertise in customer acquisition and brand strategy.
• ●Strong understanding of conversion analysis and growth economics.
• ●Demonstrated ability to launch products or enter competitive markets.

Expected Outcome

A recognizable, trusted brand with efficient customer acquisition and measurable market traction.